In 2017, Salesforce launched an internal Salesforce Feedback App — an application built on their technology to modernize their approach to feedback and performance.
The Feedback App has replaced the annual performance review with ongoing, real-time, regular feedback. The Feedback App encourages employees to give and receive honest, helpful, consistent feedback from peers, direct reports, and managers across the company.
While Salesforce used a proprietary software to achieve their goal, it’s possible to develop a culture of immediate, consistent feedback without software. By adding it to company values or principles, and encouraging and rewarding the behavior from all employees – feedback will begin to happen more naturally.
