Waffle Wednesday is an employee-led culture initiative at HubSpot designed to bring people together.
Every Wednesday a volunteer group of HubSpot employees, led by the creator of Waffle Wednesday Chris LoDolce, gather early morning to make waffle batter which employees then turn into waffles.
The volunteer group makes several types of batter including regular, protein-infused, and gluten-free so that almost everyone – regardless of their dietary restrictions can enjoy. Additionally, each week the recipes rotate between very berry, to cheddar and sage, and even holiday themed like Thanksgiving recipe. Other HubSpot employees can recommend recipes and even volunteer if they’re up to it.
What began as a small-group employee-led initiative in one part of the office transformed into a company-wide event. Waffle Wednesday creates an opportunity for employees to serve one another and put a smile on everyone’s face mid-week. It also serves as a reminder that it’s the words spoken and actions taken that make up the culture — not just great perks or benefits.
With Waffle Wednesday at HubSpot, employees are not asking what the culture can do for them, but rather asking what they can do for their culture.
